![]() ![]() Below, I take a closer look at four of them the Zora, the Gorons, the Gerudo and the Shiekah. There are several distinct races and locations in Breath of the Wild that are designed to evoke very specific feelings. While the reasons are different, the desired outcome is the same – engagement. Like brands, games need to provoke instant emotive responses in their audience. We can learn a lot about brand identity through games design as there are some interesting parallels. One of the things I noted on a recent play through of Breath of the Wild is how, colour and shape form an important means of evoking emotive responses during the game. I still play every Zelda game on release over 20 years on, revelling in the emotive journey that unfolds on the screen. It was a game that captivated me entirely, speaking directly to my love of adventure and fantastical worlds. With it, a copy of The Legend of Zelda: Ocarina of Time. When I was about 10 years old, my uncle bought me a Nintendo 64. ![]()
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